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Digital Marketing Blog

Wish Group Business Awards FinalistsWe were delighted to be shortlisted in the 2018 Johnston Press, Harrogate Business Awards, best medium business category.

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How To Take A Great Photo For Your Social Media ChannelsWith a few golden rules you’ll be snapping away and growing your followers and social media engagement levels in a flash!

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How we increased our website traffic by 260% in DecemberTake 3 minutes to read how we boosted our website page views by over 260% in what is traditionally the quietest month of the year.

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How voice control is changing online searchAssistants like Siri, Cortana, Google Now and Facebook M look set to become major interfaces and change the face of marketing as we currently know it.

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Wish Digital in the news!Helpful tips on how to optimise your online presence appeared in the Yorkshire Post yesterday, written by our own Chris Kell, Wish Digital Director.

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Your Guide to TwitterMake sure you're making the most out of your Twitter profile with these 10 top tips.

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Content Marketing Trends of 2015A recent report from the Content Marketing Institute noted that some 58% of B2B marketers had plans to increase their content marketing budgets over the coming year.

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Seven Steps to Secure Ecommerce TradingThere are several steps online retailers can take to ensure both that their website is secure and that customers know this.

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Search Optimisation For Small BusinessesSEO, or search engine optimisation, is the term coined to describe various tactics used by businesses to increase their visibility on the internet.

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The Power of Amazon: Four Ways the Online Retail Giant Dominates the MarketEcommerce is big business and across the globe retailers and service providers are going online in order to boost sales and expand their customer base. 

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Google Mobile Update April 2015April 21st this year will see the latest Google algorithm update rolled out, changing the way internet users view search results.

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A Lidl Bit of GeniusThe effect this perception has had on the brand is the alienation of the middle classes, a damaging loss to the ambitious food retailer.

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Five Ways in Which User Generated Content Can Drive Online SalesA survey of internet users in the US revealed consumers trust reviews from other consumers significantly more than they trust manufacturer descriptions.

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Content Creation with Consumer PsychologyContent marketing is a powerful strategy designed to engage consumers with particular products or brands. What are it's links to Psychology.

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Ackrill Awards Shortlist for Wish Group!We are very, very proud to announce our shortlisting in the Ackrill media Business awards 2015. We have been nominated in two categories...

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The Reasons for Shopping Cart Abandonment and How to Prevent ItThere have been eight main reasons identified as to why so many shoppers abandon their carts before completing purchase.

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Why Video Content is the Future of Online MarketingMore and more companies are using video to promote their products or services and there are several reasons for this.

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How personalisation has changed online marketingRetailers engage with customers, treat them with respect and make them feel valued, can this be said for online retailers?

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How To Make Your Content Useful: Creating Social SubstanceThere are many ways in which you can make your content useful and certain tactics will work better for different brands or products.

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5 Steps to Successful Retargeting CampaignsRetargeting (or remarketing) helps to encourage the remaining 98% to re-visit at a later date in order to drive more conversions.

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Five Ways to Link SEO with Traditional PR StrategyThe world of public relations has altered dramatically over the past several years as we enter an increasingly digital age.

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10 Tips For Successful Online MarketingThese ten top tips have been put together to help guide you in the right direction for your next online marketing campaign and see the results you want.

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How to Filter Out Spam Visits In Google AnalyticsSpammy visits clog up your analytics reporting and can create misleading statistics regarding your website’s real performance.

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5 Essential WordPress Development PluginsTo avoid delving into too many similar plugins, we will focus on one plugin for each feature, which enables us to cover an array of business website functionalities.

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We’re a Google Certified Agency – Hooray!We recently entered the Google Partner programme that enables agencies such as Wish Digital to take a series of exams and qualify as certified partners.

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Amazon Drone Deliveries – Is This The Future of Ecommerce?News reports today have been circulating regarding Amazon, the goliath of an online retailer, seeking to introduce deliveries via drones

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Rugby World Cup 2015 Takes Social Media By StormAt the same time, it became evident that the rugby tournament was taking social media by storm.

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Digital Marketing Predictions For 2016Last week saw WISH Digital at Bettys Tearooms in Harrogate where we held our first digital marketing seminar.

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Do Our Brains Discard Social Media Content Just Like Dreams?So my question is, do our brains discard social media content just like dreams?

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5 Great Google Tools and how they can help youIt may seem a bit daunting and hard to make the time to use the tools, but it will be well worth the effort.

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Online Content Strategy – Where To StartAs with everything, planning ahead pays off in the long run and it’s no good having content which no-one can find because you haven’t put in the effort beforehand.

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The Google Partner Programme and your businessThe Google Partner programme is Google’s response to the growth of the digital marketing sector, aimed at online advertising & digital agencies.

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The Power of the AppIn a May 2015 survey by Google, results showed that 1 in 2 people use Apps to help make a purchase decision! This is great news for app designers.

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Data Capture and your digital marketing campaignsThe more you know about your customers, the better targeted your marketing campaigns can be.

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Are Online Retailers Really Killing the High Street?So how is the high street coping with the rise in online shopping, how big is the threat and how is it affecting our local high street.

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New Leader For Harrogate Chamber Of CommerceAs proud members of the Harrogate Chamber of Commerce, Wish Digital were delighted to hear the news that Sandra Doherty is to become the new Chief Executive.

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Take your web visitors to new places with well planned linksMake sure you're getting the most out of your links and website connections with well placed links with some other simple tips.

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Free Digital Marketing Tips For Small BusinessesAt a recent Harrogate Chamber event, Chris Kell was invited to speak about SEO and free digital marketing tips for small business owners.

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Celebrating International Women’s Day with a look at some of Yorkshire’s greatestInternational Women’s Day, on March 8th every year, celebrates the social, economic, cultural and political achievements of women around the world.

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Making your product stand out in the world of E-commerceAs a Yorkshire digital marketing agency, we work with a variety of clients who manufacture or sell a broad range of products and services.

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Twitter celebrates 10 yearsAmerican programmer Jack Dorsey published his first Twitter message at 12.50 PM on March 21 2006 and the world has not looked back since.

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How To Optimise YouTube Videos For SuccessBy making your videos easier to find and ensuring they reach the right audiences, you can engage with millions in an impactful manner.

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Google Analytics tool links ads to store visitsIn December 2014 Google announced its ‘Store-Visits’ product which it launched within Adwords, its search advertising platform.

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Super Google fights webspamWe may not think about it much but working hard behind the scenes to combat webspam, is the good guy Google.

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Wish Digital launches five new client websitesWe’ve been hard at work here at Wish Digital designing and launching brand new websites for five of our clients, including the Dry Cleaning Technology Centre and Spear & Jackson UK.

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Guidelines for online video advertising viewabilityA couple of months ago we posted comment on video optimisation and how the medium is now an increasing part of the online marketing mix.

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Why The UK is great at driving traffic through social engagementUK brands drove the most consumers to their websites through social media, in comparison with other European countries.

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Don’t be an ‘Ed Balls’, get your tweets in tuneTwitter is not as simple as it seems, as Ed Balls found out. And he is not the only one to have made a blunder.

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Campaign Highlights from the 2016 Rio Olympic GamesFor two exhilarating weeks this Summer, over 2 Billion people from around the world watched world athletes and sporting heroes win medals and break world records.

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3 ideas for local business communicationsMore and more companies are achieving online success by creating content through different local business marketing communication strategy’s.

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How to prepare for the busiest shopping time of the yearIt’s getting to that time of year you either love or hate. Yes, it’s time to start thinking about Christmas and the chaos of shopping.

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It’s beginning to look a lot like Christmas…It is that time of year again… It is the premiere of the big retailers and their eagerly anticipated festive adverts. But are you ready?

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Giving your website a regular MOTTo keep your website functioning properly you need to ensure you run regular checks, preferably on a monthly basis.

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5 Marketing trends to watch in 2017What a great year 2016 has been for online marketing, but the online industry never slows down.

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Top Tips to Keep You PPC In CheckWe found the search engine advertising trademark legal case between Victorian plumbing and Victoria Plum an interesting one – a reminder you should keep your PPC in check.

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5 Small Business Tips for Better SEO in 2017From content to search, there are a few clever SEO tricks small businesses can apply in 2017 without huge time and cost implications.

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5 Easy Ways to Improve Your WebsiteHere are 5 easy ways to revamp your website for better performance and improved results.

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Digital Enterprise Growth Vouchers for Yorkshire BusinessesLeeds City Council have launched a new digital enterprise business support programme which will aim to help over 1,000 eligible local Yorkshire B2B businesses.

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7 Top Brands Using Google Hangouts And Getting ResultsHangouts could be your secret weapon making it easier to connect, engage and build relationships with key influencers and customers for your business.

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Top Tips for Brand Building with Web DesignRemember, Website design is a representation of your business in front of thousands of people over the Internet.

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Valentines Day – Don’t Miss Out On A Digital Marketing OpportunityValentine’s Day, do you love it or hate it? Either way, in the digital marketing world you can’t ignore it.

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Creating a Successful Email Marketing CampaignEmails are a great way to connect with customers if you know how! But with 205 billion emails being sent and received every day, email is a tough game.

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Top 10 Instagram Marketing TipsInstagram is a fast-growing social platform and businesses are eager to establish their presence and encourage marketing engagement on the network.

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Gain Actionable Insight with these Google Analytics TipsGoogle Analytics can provide your business with vital marketing information. Take a look at these tips and start using analytics today.

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Wish Group in the NewsDid you see Wish Group in the news featured in the Harrogate Advertiser as The winning team?

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Top Reasons to Incorporate Video Into Your Next Marketing CampaignThe use of online video is an absolute must when planning a successful digital marketing campaign.

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How Important Are Tags For SEOIf you want to improve the visibility of your website, increase traffic and boost your brand's revenue, you need to run an SEO campaign.

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5 Great Digital Marketing Campaigns for EasterEaster presents a great opportunity for marketers to show the lighter side of their business usually with a chocolate focus and who doesn’t love chocolate!

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Spring Clean Your Digital MarketingSpring has officially sprung and it is the time of year for spring cleaning, renewal and growth.

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Our top 5 Myths of Digital MarketingWith so many different myths around digital marketing we've put together our top five do's and don'ts of digital marketing.

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PPC Mistakes That Could Cost You MoneyThere are many common pitfalls when you are trying to do PPC (Pay-per-click) yourself. Take a look at these mistakes to help ensure you are not succumbing to them.

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Are you creating SEO driven contentThis is the method that you can use to ensure that your website is found by various search engine results pages.

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General Data Protection Regulation (GDPR) is a game changer for onlineThe General Data Protection Regulation (GDPR) comes into effect in 2018 introducing new laws that the online world may not be ready for.

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How to Improve your Online Presence with Social Media MarketingWant to know how you can improve your business’ online presence with social media marketing? Here are a few rules to follow.

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The Impact of Social Media on an ElectionGone are the days of secret voting, in the age of Social Media here's how the political landscape has changed.

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The Do’s and Don’ts of SEOAs search engine algorithms have become more sophisticated over the years, SEO has changed.

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A Guide to 2017's Web Design TrendsKeep your customers engaged with our guide to 2017's web design trends

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Wimbledon’s Ace Use of Digital MarketingAs the 2017 championships begins next Monday we thought we would reminisce on a few lessons learnt from digital marketing in 2016.

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Winning Sports Digital Marketing Campaigns To Inspire YouTake a look at some inspiring Sports Digital Marketing Campaigns. Do you remember any?

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Knowing your ABCs when it comes to Back to SchoolBe it primary, secondary, university or college it is a time for planning, purchasing and often drastic changes.

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Where Does SEO Feature in Digital MarketingToday, digital teams are using key SEO tactics across their full digital marketing strategy viewing it as essential.

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5 Reasons No One is Reading Your BlogDo you want to begin using social media, or feel social media is not paying off?

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5 Mistakes To Avoid With Your Social MediaDo you want to begin using social media, or feel social media is not paying off?

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Arrow Self Drive Launches New WebsiteYorkshire based vehicle leasing specialist Arrow Self Drive launches their new website and online showroom

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With the iPhone turning 10, how has mobile eCommerce changed in the last decade?It’s not only the cost of the iPhone that’s risen dramatically over the last 10 years, mobile eCommerce has taken the web by storm.

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GDPR – Who Does it Affect, When Does It Change, What Are Your ResponsibilitiesWith the amount of personal records stored and used by companies ever increasing, these regulations will standardise the way companies handle this data.

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The Top 5 Reasons To Add Live Chat To Your WebsiteIt’s not a new feature, but it’s one that’s now a hot topic on the web. Here’s how a chat box can increase your customer engagement, save you money and help you sell more!

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