Animalcare commissioned the Wish Group to recreate their flagship Identichip brand, build their online presence and showcase their market leading product ranges.
The market leading pet chip brand and its associated pet database needed a revitalised branding approach. Wish Group pitched and won the account, then got to work creating new brand identities that brought the product and service range together as Identibase and Identichip.
Animalcare have worked with Wish Digital and Wish Agency on a number of key projects over the past few years and we have found them a pleasure to work with. We’d have no hesitation in recommending Wish as a fully integrated creative and digital marketing agency.
Charlotte Merrington, Animal Care
Maximum control through a leading CMS
Whilst the Identibase website designed by Wish Digital is a customised development, the Identichip website could be a lot more flexible with regard to its CMS. WordPress was the perfect solution, providing a very functional content management system that enables the client to manage all areas of the website.
Video & 360 Degree Imagery
A separate project, the Aqupharm website brings a product range to life, with video and strong imagery utilised effectively to inform potential customers of the products available. In addition, the implementation of 360-degree product viewing has led to a more engaging experience for visitors.
Professionally promoting Identichip
The Identichip website needed to present the business in the correct way, with professional, consumer focused imagery and useful interactive tools. The Vet Locator helps customers to find their nearest veterinary surgery with ease, entering their postcode and the search radius. Easily maintained by Animalcare, the data can be updated as new Vets become customers.