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Arrow Self Drive are the largest independently owned car, van, minibus and truck rental company in Yorkshire.

With over 2,000 vehicles in their fleet they came to Wish to provide them with a strong web presence that not only drove traffic to their site but increased conversion rates and improved user experience.

Streamlining backend operations

By integrating with eBay and Auto Trader we were able to streamline the way new vehicles were added and updated to Arrow Self Drive's website. We used a custom CMS system to allow the implementation of an unlimited range of bespoke elements and future expansion of the website.

Location, Location, Location

To improve customer experience and save staff's time Arrow wanted to introduce personalisation on the site. By using location services and clever little cookies we were able to direct website viewers to the depot and phone number they needed throughout the whole website.

With their brand new website in place Arrow Self Drive wanted to build on the digital coverage and are now working with Wish on their digital marketing activities including paid campaigns and SEO.

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