The Google Partner Programme and your business
Sara | Sunday 22nd November, 2015
The Google Partner programme is Google’s response to the growth of the digital marketing sector, aimed at online advertising & digital agencies, digital marketing professionals and other online consultants. But what relevance does this have to you and other businesses out there?
Advertising on Google has become a more and more valuable method of marketing and there are many people out there claiming to be experts on this topic. With Google processing over 3.5 billion searches per day, you need to be assured that you are working with a qualified partner that you can trust. Only certified companies or consultants can display the Google Partners badge, so for peace of mind, it’s a good indication of the quality of the provider and a key first thing to look out for.
First and foremost the badge shows that the agency is following Google’s best practices and clients can be assured that they are working with a reputable and knowledgeable provider.
A Google Partner is well-versed in all the features of AdWords and how to use them in a way that is profitable to the client. There are lots of features that Google Partners are required to master such as the use of negative keywords, site links inside of ads, ad extensions, geographic targeting and ad scheduling among others. A Google Partner is also an expert in Display, Remarketing and YouTube advertising, including how to utilise all the features for maximum impact.
Being part of this partnership also means unparalleled support from the Google team where each Google Partner has a designated point of contact. And access to analyst who can help to fine-tune marketing campaigns The upshot of which is that the clients can benefit from the latest advice and insights that can assist in building stronger and more impactful online campaigns.
It also means that should a client have a problem with a Google Adwords or YouTube campaign, the dedicated Google representative can help resolve this much quicker than a client going through the normal channels where you basically have to join the back of the queue.
The partnership also provides access to special events and trainings, industry research, product updates, and the Google Partners Community – providing great opportunities to keep up to date plus access to AdWords promotional offers which can be passed on to clients.
Earlier this year Wish Digital achieved certification as Google Adwords, Analytics & Shopping experts. By passing a series of exams, the Agency achieved the certified status enabling them to advance in the Google Partner programme – although at the time of writing we have not yet achieved full partner status – we’re working on it!
This certification will help save both time and money for our clients and allow us to offer an even better service. We are keen to grow our relationship with Google and proud to be able to meet their high standards.