LEEDS COMMERCIAL VEHICLE HIRE
A Fully Integrated Marketing Strategy For A Rapidly Growing Company
With over 2,000 vehicles and 6 depots across the UK, Leeds Commercial Vehicle Hire are a large and growing organisation. The business has been family run since it’s inception in 1957 and through acquisitions LC Vehicle Hire have expanded significantly in recent years.
With ambitious plans to grow the business further in the UK a more comprehensive marketing strategy was necessary. As well as offline communications marketing collateral, the client also wished to introduce a new website that better served their existing customers and acted as a strong marketing tool to draw in new ones. So LC Vehicle Hire contacted Wish.
Following a detailed discovery process, Wish Agency introduced new branding and collateral across multiple marketing channels. Wish Digital also planned, created and implemented the custom fully responsive website. Our research indicated a steep rise in mobile traffic to the existing website and it was clear that the client’s target audience were significantly mobile. The new website layout responds accordingly to different screen sizes making for a perfect user experience.
Since launch the client has seen website enquiries increase significantly and the positive feedback has been outstanding. A custom content management system enables the client to manage the website with ease and keep it updated with regular new vehicles and news stories.
Branding & Website Creation
Generating More Sales Through New Branding & Responsive Website
Mobile Website Development
Being fully accessible on mobile devices was a critical requirement to ensure this project was a success. The Responsive website ticks all boxes and has delivered a mobile optimised user experience.
The new branding provides the perfect professional image of the organisation, and a platform on which to build the marketing campaigns.
Content Managed Website
Ease of management was a pre-requisite requirement, ensuring that content could be maintained and refreshed without the need for agency intervention. The CMS provides all the necessary tools following the scoping stage and the client manages content easily.
“When we engaged Wish to create our new website we had no idea what the process involved and just how much work went into creating a new website. The team at Wish were a breath of fresh air compared to other agencies, ensuring we knew what was happening and what was required every step of the way. Our deadline was hit and we launched to fantastic client feedback. I wouldn’t hesitate in working with or recommending Wish Digital.”
Martin Radford, Digital Sales & Marketing Manager