Just in case you weren’t sure what SEO stood for it is an acronym for “Search Engine Optimisation”. This is the method that you can use to ensure that your website is found by various search engine results pages.
SEO is used to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.
There are a few important tactics to SEO that can greatly improve your presence in the increasingly crowded online space and get you ranking highly. This blog will hopefully help you to gain a better understanding of what you need to know before beginning an SEO campaign.
Who are your audience and what are they looking for?
First understand that SEO works using the content on your website, whether that be text, images or videos etc. You must focus on the quality of your content as SEO relies on how well your content is ranked.
You need to know who your audience are and what they are searching for in search engines so that they find your website as the solution to their needs. You wouldn’t want to miss out on a potential relationship.
Therefore, remember to take the time to map your target audience, exploring the keywords, topics, and phrases they’re using in and around your industry.
Create SEO-driven content
There is a fine line between writing dull content only for search engines and writing exciting and engaging content that is effectively useless in SEO terms.
Remember, people come first so make your content as value-driven and exciting as possible for your audience and then optimise it for search engines without sacrificing the quality of your content. Many people skimp on content but creating good, lengthy, keyword rich content is vital to Google’s relevancy algorithms. Be authentic, but factor in the reason as to why you’re creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.
Creating content for SEO success
Creating new content on a regular basis is the key to SEO success. You want the search engine to scroll new content to keep you relevant in user search. Keeping a blog is a great way to do this. If you want ideas for new content then why not gather questions that own clients often ask, visit online forums and have a look at social media to find questions around your industry, products, and services for content inspiration. Always check your competition for content ideas. You want to ensure that you’re in alignment with your competitors and covering topics on a similar level so you are not left behind.
Remember that as you create content, keep in mind that you’ll want to make sure each page is optimised for:
- Page speed
- Bot crawling
- Responsive friendliness
- Overall find-ability
Manage your keywords wisely
The key to pleasing both search engines and visitors alike is including some quality keywords. These are the words that your target audience would be using in the search engines to look for a solution to a problem your business can solve.
To do this, you could run your keywords and topics through a tool like Google’s Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.
The narrower the topic focus, then usually the lower the traffic. However, this is often offset by the accuracy and interest of the audience so it can be a case of quality over quantity. Do try to avoid using different connotations of the same words over & over again within your content. Think fresh.
Focusing on quality content that can be easily found by your target audience will benefit all your marketing and sales efforts. Try to focus on the key things above and everything else will fall into place. If you need any help at all with your SEO then feel free to contact Wish.