SEARCH RESULTS, NATURALLY
Search engine optimisation has changed dramatically over recent years, with many old techniques now completely obsolete. In a nutshell, on-site SEO is now very much about great content and a technically perfect website structure. Content has always been king yet many digital agencies strayed from this mantra, pursuing links that eventually became negative, rather than positive for a websites search rankings.
At Wish we believe in doing things the right way, and the most effective way for our clients. So the first step in any relationship is a review of current content and a websites technical structure – everything from meta data to URL structures, web page re-directs and landing pages. Once that understanding is gleaned we can review your off-site optimisation.
Once we know what kind of shape your website’s in technically and from a content marketing perspective, we can review how you’re performing in the SERP’s (search engine result pages). Analytics, webmaster data,other metrics and conversion data will help us start to build a picture of how your website is perceived by Google and other search engines, hence where its weaknesses lie.
Our talented team then get to work in creating a content marketing strategy that will improve that perception exponentially, developing search engine trust of your brand and website. Well planned content, linked with your social, email and digital marketing campaigns enables us to create a cloud of activity ‘off-site’ that drives awareness and respect, and ultimately organic traffic, to your website.
A Fully Tailored Search Optimisation Service
Whilst many techniques are the same, every business is different. There’s more to SEO than just ticking the right boxes so we aim to understand your business first and foremost, before we begin driving the right traffic to your website.
Audit, Analysis & Campaign Planning
Your search consultant will carry out detailed analysis of your websites structure, content, search positioning and analytics. A report and SEO campaign plan will be prepared and discussed with you prior to implementation.
Executing Well Laid Plans
Thorough planning complete, we will commence your search optimisation strategy both on-site and off-site, regularly reporting on progress and our activities.
It's A Results Business!
Together, we will clearly define the results that are desired and realistically achievable. Our KPI’s will be established and everything we do will be focused on achieving results for your business.
“People should avoid looking for shortcuts. In competitive market areas there has always been a need to figure out how to differentiate yourself, and nothing has changed today. Think about how you can create compelling content or a compelling experience for users.”
Matt Cutts, head of Google’s Webspam team
Search Optimisation – All Bases Covered
Organic Search Traffic
Over 80% of people will not look beyond the first page in Google search results. The importance of ranking well for terms relevant to your business is more important than ever. We can help you get there.
With so much more emphasis now put on location searching by Google, your business’ presence must be strong and clear in terms of locations you serve. We can help you get there.
Getting people there is hard enough, we need to make sure your investments are not wasted and every single visit to your website is maximised. We can help get you there.
“The results achieved on our UK search rankings were outstanding, with traffic consistently showing positive growth to the expected levels. Our sector is a challenging one to understand from an outside perspective, meaning additional credit is due to the team at Wish for gaining ground in a competitive marketplace.”
Our Experienced Digital Marketing Team Work With Clients To Implement Ethical, Long-Term Search Strategies