The use of online video is an absolute must when planning a successful digital marketing campaign.

According to MarketingLand, 62% of Google searches feature video, and it drives an average 157% increase in organic search engine traffic. Video can be a serious driver of return on investment for your campaign. The following are top reasons why video should be a part of your digital marketing strategy to ensure online marketing success:

Video can improve search engine optimisation.

Many factors can help increase the visibility of your site. One of these includes the amount of time users engage with your website, from the time they click on a search engine listing to the time they return to the results or close their browser. This time takes two factors into consideration: session duration and bounce rate. Video engages visitors for longer, which increases both factors. This not only improves the time the user spends on your site and tells search engines like Google that your site’s content is trustworthy, but also helps build trust with your audience.

YouTube is a great way for hosting most videos; Google does own YouTube, and YouTube seems to provide more signals to search engines. This can help build more trust and increase rankings than if you were to use other video hosting services, or host your own video. It also enhances speed, allowing a smooth experience for your viewers.

If embedding a YouTube or other video channel URL, try using the word “video” in your page title, which could increase click-through rates on your campaigns.

Video can get more shares on social.

Video can encourage social shares and comments. Social media channels like Facebook, YouTube and Instagram push their own live video feeds so you could consider using these platforms for live streaming.

When it comes to social, try to create videos that provide entertainment which may encourage the viewer to share the content. You can’t necessarily measure ROI on emotions, but social shares can have a major impact on conversions.

Video can appeal to a mobile audience.

More than half of YouTube views come from mobile devices, which makes mobile a massively attractive platform for content publishers and advertisers alike. In addition to that, according to Invodo, 92% of mobile video consumers share videos with others. These stats show just how important video is to the mobile audience and creating a competitive digital marketing campaign.

Video can help to achieve increased conversions for a better ROI. 

The goal of video marketing is increased conversions for a better return on investment. The following statistics point to just how powerful video marketing really is;

  • Ninety percent of users say that seeing a video about a product is helpful in the decision process.
  • Landing page conversions increase by 80% when video is included.
  • Websites that use video have a 8% conversion rate, while those that don’t sit at 2.8 percent.
  • Businesses that used video grew revenue 49% faster year-over-year than businesses that didn’t.

A digital marketing campaign that uses successful videos can do wonders for your return on investment. Video marketing really can get you one step ahead of the game so if you are yet to use video, it is time you started to use it in your current and future campaigns.